Frau und Mann mit Helm schieben Räder durch die Stadt

Company bike leasing – creating value for society

  • Company bike leasing & bicycle mobility 

  • Contributing to climate and environmental protection

  • Economic significance of the company bike industry sector

Company bike leasing gets people onto the bike

Company bike leasing is popular because it helps employees and employers to save taxes and social security contribution through salary conversion. But what does the general public get out of it? After all, savings on the one side means less revenues on the other side. Let us explain what social aspects should be addressed in answering this question.

The basic idea behind company bike leasing is to get as many people as possible excited about cycling as a mode of transportation and, ideally, to motivate them to switch from cars to bikes on a larger scale. In order to assess the social impact of company bike leasing, the concept of bicycle-based mobility needs to be addressed in general terms, accounting for factors such as environmental protection, climate costs, and the economic significance of the bicycle market and the company bike industry sector.

Contribution of bicycle mobility to climate and environmental protection

Strengthening and promoting the bicycle as an eco-friendly form of mobility are critical tools in the effort to achieve national environmental and climate protection goals as well as the UN sustainability goals Cycling does not generate any direct CO₂ emissions.1 More bicycle mobility thus helps reduce greenhouse gas emissions. In addition, cycling reduces noise and its detrimental impact on people as well as on any living beings in roadside ecosystems.2

In its Climate Action Plan 2050, Germany has set itself the goal of achieving near-neutral greenhouse gas emissions by the middle of the century, and the country’s federal government has stipulated an 80% to 95% reduction in greenhouse gas emissions by 2050 compared to the base year of 2019.3 Currently, more than 18 percent of the country's total greenhouse gas emissions are caused by road traffic. If more people switch from cars to bicycles, these emissions could be significantly reduced. Recent estimates indicate that cycling and walking can save around 160 grams of greenhouse gas emissions per person kilometer compared to driving cars.4 

Mann und Frau auf Gravelbikes im Wald

Preventing detrimental environmental impact and climate costs

Road traffic causes major detrimental impact on the planet’s climate and the environment. The resulting health issues plus crop failures as well as damage to assets and ecosystems drive up the bill for society. 

For example, particulate matter abraded from car tires accounts for around one third of all microplastic emissions. On average, each citizen in Germany produces approximately 1.2 kg of such particulate matter per year. Across the EU, this adds up to as much as 500,000 tons of tire abrasion annually. Transported by rainwater runoff, around 60 percent of this material ends up in our soil, while up to 20 percent ends up directly in surface water bodies. From there, such microscopic particles sometimes even find their way into the sea or, indirectly, into the human body.5,6,7

In 2021, the environmental costs of road transport and electricity and heat generation in Germany amounted to at least € 241 billion.8 In this context, any relevant assessment of bicycle mobility needs to compare the costs and benefits of bicycle mobility vs. those of car traffic.

A study conducted by Stefan Gössling in 2018 indicates that cycling generates around 30 cents per person kilometer for society, while driving a car incurs costs of around 20 cents per person kilometer (see table). This comparison takes into account average values and various factors such as taxes and duties. The figures illustrate that cycling is less of a cost factor and more of a contribution to reducing the burden on the state.

 

Parameter

Bicycle, €/pkm

Car, €/pkm

 

Social costs

Private costs

Social costs

Private costs

Climate change

<0,001

0

0,004

0

Subsidies

<0,001

0

0,003

0

Air pollution

<0,001

0

0,055

0

Noise

<0,001

0

0,076

0

Infrastructure (development)

0,004

0

0,086

0

Existing infrastructure

<0,001

0

0,002

0

Parking

<0,001

<0,001

0,027

0,027

Ecosystem services

?

0

?

0

Soil and water quality

<0,001

0

0,006

0

Resource consumption, waste

<0,001

0

0,007

0

Operating costs

0

0,052

0

0,267

Travel time

0

0,291

0

0,093

Traffic jams, slow-moving traffic

0

0,002

0

0,021

Health effects

-0,321

-0,223

0

0

Increased life expectancy

0,011

-0,534

0

0

Accidents

0,001

?

0,003

?

Perceived safety, discomfort

0

0,110

0

?

Quality of life, image, tourism

?

?

?

?

Total

-0,305

-0,302

0,269

0,408

Source of table: Gössling, 2018

Economic significance of the bicycle market and the company bike industry sector

Bike tourism bolsters the economy in rural areas

Mann und Frau auf Trekkingrädern in den Alpen
Economic revitalization

Bike tourism can increase revenues for hotels and restaurants in rural areas by up to 40 percent, resulting in higher tax revenues and more jobs.13

Mann und Frau auf Mountainbikertour im Harz machen Pause
Number of bike tourists

In 2023, there were 3.6 million bike tourists in Germany who spent at least three nights and were mainly traveling by bicycle. In 2022, the figure reached a peak of 4.6 million. This peak was probably due to the corona virus pandemic.14

Radhändler in Innsbruck
Employment

The number of jobs in bike tourism rose from 201.000 individuals in 2019 to 284.000 individuals in 2023.15

Frau mit Rad am Wasser
Revenues

The revenues generated in bike tourism grew from 11.589 million euros in 2019 to 18.029 million euros in 2023.16

Effect of cycling on traffic safety and health

The mobility shift away from cars and toward cycling may reduce traffic density, thus potentially reducing the number of traffic accidents and delivering both economic and health benefits. Cyclists are less likely to cause accidents than motorists. This also applies to fatal accidents.17 In addition, exercise is healthy. Despite pollution and the risk of accidents in road traffic, cycling increases life expectancy by almost an entire year.18

Lack of exercise, compounded by an unhealthy diet, promotes the development of various lifestyle-induced ailments. According to the World Health Organization (WHO), 30 minutes of moderate physical activity per day is sufficient to significantly reduce the risk of such ailments. Walking or cycling brings huge personal benefits in terms of fitness and well-being. Any perceived downside, such as a higher risk of accidents or exposure to fine dust and polluted air, is far outweighed by the health benefits of additional exercise.

4 RadfahrerInnen auf Fahrradstraße

The role of the bicycle in terms of social justice and efficiency

A deeper look: company bike leasing vs. company car leasing

The so-called company car privilege applies to the leasing of both company cars and company bicycles. However, this has only been the case since a tax decree was issued by the federal states in 2012. Prior to this decree, the regulation only provided tax incentives for the use of company cars. 

 

Key facts: the company car privilege 

According to recent studies, company car leasing in Germany is subsidized by an estimated 3.1 to 5.25 billion euros annually.22
This support primarily drives up the sale of expensive cars.23
By and large, only the richest one to ten percent of the population benefit from the advantages of the company car privilege delivered through company car leasing. People with lower incomes hardly benefit at all.24

Company car vs. company bike

Both company cars and company bikes may be financed by salary conversion from the employee’s gross salary or as perks by the employer. While company cars are primarily about the use of the vehicle, in many cases it is attractive for employees to take over the bike at the end of the lease term. There are similarities – as well as some differences – in terms of taxation, social security contributions and associated pension entitlements. What matters is not only whether it’s a car or a bike but rather if the salary conversion option is used or whether the employer provides a leased vehicle as a perk.
 

Keyword: salary conversion

Regardless of whether it is a company car or a company bicycle: Salary conversion results in a reduction in gross salary, thus lowering income tax and social security contributions. Consequently, this has an impact on future pension entitlements. The difference between a company bicycle and a company car is primarily in the extent of the financial impact: Since the monthly lease payments for company cars are higher than for company bicycles (because cars cost significantly more than bicycles), salary conversion has a much greater impact on social security contributions and thus on future entitlements.
 

Keyword: taxation

In Germany, the private use of a company car is generally taxed as a monetary benefit. For combustion engine vehicles, the so-called 1% rule applies. Electric vehicles and company bikes, on the other hand, benefit from the more favorable 0.25% rule. Another difference is the taxation of commuting as a monetary benefit: Again, electric vehicles fare better (and more cheaply) than combustion engines, while company bicycles are not taxed at all for the commute. Sound complicated? For more information on company bicycles and taxes in our Company Bike Taxation Guide.
 

Keyword: company car and company bike as a perk

In addition to financing company vehicles through salary conversion, employers also have the option of providing their employees with company vehicles as a perk, i.e., in addition to the agreed salary. This approach clearly differentiates between company cars and company bikes: For company bikes provided as a perk, the gross salary remains the same and the monetary benefit is completely tax-free (with the exception of S-pedelecs). Company cars provided as a perk, on the other hand, affect the gross salary, implying that taxes and social security contributions increase as well. For further information on this topic, visit: Company bikes as a perk.
 

Keyword: being an attractive employer

Whether it’s a company car or a company bike: Employee benefits are a useful tool for making a company more attractive as an employer. However, company bike leasing is not only a good way to motivate employees and increase their loyalty to the company – it also promotes sustainable and healthy mobility among the workforce. At the same time, companies benefit as well. That’s because physically active employees tend to be more resilient and take fewer sick days, which, according to the National Cycling Plan, could reduce production impairment and outages across Germany by up to € 2.1 billion annually.25 In addition, employees who cycle to work tend to be more motivated and more productive, which will likely have a positive effect on the workplace atmosphere and the efficiency of the company.

Conclusion: social aspects of company bike leasing

Those who finance their company bike through salary conversion benefit from reduced taxes and social security contributions. 

However, it would be short-sighted for the welfare state to focus solely on the resulting reduction in revenue, as one of the main goals of company bike leasing is to encourage people to switch from cars to bicycles. Provided that goal is achieved, company bikes will have numerous positive effects on society: They contribute to reducing climate costs and detrimental impact, supporting national environmental and climate protection goals while also promoting road safety and public health. In addition, the growth of the bicycle and bike leasing industry sectors – as well as the positive impact of increasing bicycle mobility on areas such as tourism – should also be considered as positive effects for society. As a company bike provider, we know that increased bicycle mobility is not the solution to everything. We are aware that the bike can play a major role as a means of transportation – particularly in urban areas. We are also aware that, in rural areas, not everyone is able to switch from their car to a bike. However, we are convinced that company bike leasing is a useful component and effective lever in promoting sustainable mobility.